WMEMC 2020
The Polarization of the Media Industry
14th World Media Economics and Management Conference

May 20-24, 2020 | Rome, Italy

The deadline for abstract submissions has been extended to 14 October 2019

WMEMC 2020

The World Media Economics and Management Conference (WMEMC) is the leading biennial meeting of the global community of media business scholars. Over the last 25 years the academic conference brings scholars worldwide together to reflect on contemporary issues in the management and economics of media industries and firms.

WHY TO BE PART OF IT

Latest research on Media

Global Leading Researchers & Educators

Unique Networking Opportunities

Great Location at Villa Blanc, Rome

IMPORTANT DATES

1 July 2019 - Online submission opens for uploading

26 August 2019 - Early bird conference registration opens

8 September 2019 - Deadline for submitting abstracts

14 October 2019 - Extension deadline for submitting abstracts

31 October 2019 - Notification of acceptance of abstracts

30 November 2019 - Early bird conference registration closes

25 January 2020 - Deadline for submitting full papers

15 March 2020 - Last day for conference registration

20–24 May 2020 - World Media Economics and Management Conference

The Polarization of the Media Industry

There is no doubt that the media industry is experiencing impressive disruption on many fronts. During last years, the way through which contents are created as well as they are distributed to consumers has dramatically changed. Similarly, media companies had to rethink on how to monetize audiences. These changes are driven by a tremendous shift in consumer behaviour and an explosion of both consumer- and B2B-facing technologies.

For example, nowadays people allow algorithms to make their purchase decisions. In the last few years, we have started seeing people doing no click fulfilment in Amazon as well as in some US cities. In the same way, we have started seeing people allowing Spotify to determine what they listen to rather than choosing themselves. This represents a massive challenge to a lot of businesses, but it is also a huge opportunity to build very brave ideas that will cut through really marketing to algorithms and find a way to continue to grow in this renovated environment.

The disruption revealed itself in the fast growth of smaller risk-taking media companies that have been flourished in niche markets and in the consolidation of diversified global operators that enjoyed economies of scale and market power. This leads to a polarized competitive environment in which prospects for mid-sized mass media companies are discouraging.

They seem to suffer from a conservative approach that does not allow to unlock the vast amount of underutilised business potential that these companies implicitly possess. Indeed, traditional approaches to strategy adopted by these firms assume a relatively stable world where sustainable competitive advantages arise from differentiated positionings or rare and valuable resources. On the contrary, the new business environment requires the development of different organizational capabilities that foster rapid adaption of both business models and approaches to strategy to gain competitive advantages in the long term.

The 2020 World Media Economics and Management Conference invites scholarly and original submissions to investigate the new context framing the media industry. The thematic focus is on economic, social and technological aspects of media economics and managing media companies. The conference welcomes both quantitative and qualitative works that cross interdisciplinary boundaries and expand the general understanding of the current and future trends in the media industry. Both submissions that develop and apply novel methods and theories are welcomed.

Below are the conference’s major themes for the submission of research papers:


Strategic management

    • Challenges and opportunities in the strategic management of media firms
    • Sustainability of mid-sized media companies in a polarized competitive environment
    • Organize talents and knowledge in media companies
    • The impact of technology on the relationship between media management and media workers
    • Leadership styles and change management patterns in media companies
  • Entrepreneurship within media sectors
    • Media entrepreneurs and start-ups
    • Media innovation and entrepreneurship
    • Media entrepreneurship in emerging markets
    • Entrepreneurship and digitization of media industry
  • Media industry and society
    • Media governance: issues and challenges for media policy and regulation
    • Role of media organizations in society, politics and culture
    • The role of media ethics in the sustainability of media companies
    • Finance in media business: private, public and community media
    • Media and cultural industries in a globalized world
  • Trends in media industry
    • Trends in media consumption, measurement and forecasting
    • Big data in understanding consumers within the media industry
    • Audience measurement and forecasting within the media sector
    • Innovation patterns for the future of the media industry
  • Business models’ evolution in the media industry
    • Business model innovation of media companies
    • The role of business model in capturing value from consumers within the media sector
    • Business model convergence and divergence in the media industry

 

How to submit

Registration

Non-Refundable. Buyer understands that once purchase price has been delivered, no refund will be made.

Early Bird

EUR390
  • Includes access to all keynotes, panels, and academic presentations
  • Includes access to complete social program (welcome reception, gala dinner & more)
  • Includes registration & access to digital conference program
  • Includes all coffee & lunch breaks
  • Includes all conference material
  • Space is limited, subject to availability
  • No on-site registration possible
Pay Now

Full Registration

EUR480
  • Includes access to all keynotes, panels, and academic presentations
  • Includes access to complete social program (welcome reception, gala dinner & more)
  • Includes registration & access to digital conference program
  • Includes all coffee & lunch breaks
  • Includes all conference material
  • Space is limited, subject to availability
  • No on-site registration possible

Accompanying Person

EUR180
  • Rate is for 1 person (more tickets can be purchased)
  • Includes gala dinner
  • Space is limited, subject to availability
  • No on-site registration possible
Pay Now

Sponsors

Our Esteemed Partners/Sponsors for this event

We offer a customizable opportunity for companies to create a unique presence at the WMEMC 2020. For more information please contact: wmemc2020@luiss.it.

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